Updated: Jul 23, 2021
Business Profiles should be separate from your personal, with all sections completed.
Post a minimum 2-3 times a week
Be visual - include graphics and videos with every post
Interact with your audience by engaging with your followers and responding back to all comments.
Help more than you "sell." Offer great resources so your followers have a reason to want to keep you in their newsfeed.
Tag locations and businesses in your post to help support local businesses and communities
80/20 Rule. A business page should represent 80% of your business or industry and 20% of the people behind the business. Make sure your followers know the who and why.
Prioritize which social media platforms to be on. If you do not have enough time to be on all of them every day then prioritize where your audience is.
Listen. In the social media world content is extremely relevant but listening to your followers and what they are looking for is even more important.
DON'T be needy. Stop begging for shares, comments, or retweets. If your content is relevant enough to your followers they will engage, don’t be too needy by asking for the engagement.
DON'T share without researching first. In a world where anything can be typed on the internet make sure what you are sharing is honest and relevant.
DON'T Automate then forget. Consistency can be key, but automating posts for weeks then not listening or engaging with your audience will do more harm than good.
DON'T obsess over the numbers. The amount of followers and “likes” means a lot less than building a relationship with your customers.
DON'T expect results overnight. Social Media is a platform for businesses to connect and interact with their customers, building a brand that your followers can know, like and trust takes time.