Let's look back at a time when things were a little more simple, middle school era can be fun and awkward when going through it, but you realize years later it is a time period that you can transport back to easily by thinking of all the little things. For me, it was lava lamps, spending all my money on developing film, chia pets, and burnt CDs.
Nostalgia marketing transports us back to a simpler time when simple joys made every
thing feel okay. As the years go by, we all develop a certain degree of nostalgia for our younger days. The games we played, the food we ate, the music we listened to – they all make us feel something.
In an age of impersonal digital media, building social connection through nostalgia is an easy way for companies to leverage the optimistic feelings that often accompany walks down memory lane. Associating brand messaging with positive references from the good ol' days humanizes brands, shaping meaningful connections between the past and present. Check out this video Microsoft created that hits on all the feels for children of the '90s. 👇
Smart brands are maximizing nostalgia marketing — and enjoying huge results. Maximize your marketing today and throw it back. #ThrowbackThursday